Sign up at https://www.battleforthenet.com to save our net neutrality and stop our internet service providers from being able to spy on our traffic and throttle certain sites for their own personal benefits!
ISPs can't help it much. By definition, they provide our internet service, so all the web traffic goes through them for them to provide it for us. Collecting info is their choice, and they can always claim they "stopped doing so" and still do it. If you are not satisfied with people picking your internet habbits, come up with some new ones. Either way, we customers barely have the slightest of impacts when it comes to changing stuff like this.
As George Carlin once put it:
"Sign your petitions, walk your picket lines, bring your lawsuits, cast your votes, and write those stupid letters to whomever your please- you won't change a thing. Because we control your lives, and we have planse for you."
P.S. don't be surprised if that battleforthenet.com website also logs data about you :P Heck, they most likely even use Google Analytics or something. Either way i didn't care enough to visit their site to check.
I honestly dont give a crap about them collecting data on me. What I do care about is them being able to control bandwidth allocation to EVERY SINGLE WEBSITE. THis means that they will throttle all connections and then charge you to get SOME OF IT back.